Lesson Summary

To self-publish your book on Amazon, the following steps can be taken:

• Create an Amazon Author Central account, add bio, photos, and videos, and list any upcoming events
• Connect with readers through social media and do book giveaways for reviews
• Use phrases from similar bestselling books in your book's online description
• Join Goodreads, solicit reviews, and engage with influential reviewers
• Reach out to bloggers for guest posts, indie bookstores for features, and magazines for articles
• Start your own blog and engage in online and offline promotional activities

For in-person events:

• Buy discounted copies of your book from Amazon for selling at events
• Follow up with attendees via email post-event
• Sell books at conventions, craft fairs, library events, and speaking engagements

Additional promotional strategies:

• Utilize Amazon's promotional tools, create TikTok videos, and do Facebook advertising
• Sell books through your online bookstore, create a shop on Facebook and Instagram
• Be a guest on relevant podcasts, interact with other authors, and ensure good audio quality for recordings